Magic Pixel – Medium

Magic Pixel

Why Paid marketers need a different Tag Management System?

Traditional tag management systems and their implementation are no longer relevant. Paid marketers deal with an entire set of media pixels…

4 min readJun 2, 2021

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Magic Pixel

Remember your customers without Third-party Cookies. Build your First-Party Data Strategy.

Safari, Chrome, Brave, Mozilla, Explorer, and many other browsers decided to dissuade advertising platforms from collecting data using…

4 min readJun 1, 2021

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Magic Pixel

Access to real-time data (Data Streaming) enriches customer profiles and creates an open insights…

Data leads to decisions, But having accurate data leads to data-driven decisions. And, that is why marketers are obsessed and struggle to…

6 min readMay 24, 2021

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Magic Pixel

Gain the first-party context with Facebook Conversion API

If you don’t know who visited your website and what they are interested in, then forget about marketing. For publishers and agencies, deep…

4 min readMay 12, 2021

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Gain the first-party context with Facebook Conversion API

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Magic Pixel

Achieve Marketing Attribution with Server-side tag manager

You got excited about smashing the marketing ROI with well-crafted tags. You now fire tags on every single campaign and every channel where…

9 min readMar 30, 2021

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Achieve Marketing Attribution with Server-side tag manager

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Magic Pixel

Improve site performance and lighthouse scores with a server-side tag manager

Server-side tag managers execute tags on the server instead of the client’s browser. This reduces the number of calls from the browser and…

3 min readMar 25, 2021

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Improve site performance and lighthouse scores with a server-side tag manager

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Magic Pixel

Securing Customer Data with server-side tag management

ePrivacy directives, browser-based data protection, data privacy laws, and privacy shield framework needs a different type of data…

3 min readMar 23, 2021

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Securing Customer Data with server-side tag management

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Magic Pixel

Your 7X guide with server-side tagging | Benefits with Magic Pixel

In its totality, when you adopt server-side tagging, you have fewer tags to deal with and you have less hassle to attend to. With the legal…

5 min readMar 17, 2021

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Your 7X guide with server-side tagging | Benefits with Magic Pixel

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Magic Pixel

Everything marketers need to know | Getting Started with server-side tagging

In the marketing world, “If you can’t measure it, it did not happen”. So, it is imperative to have the right tagging and measurement…

7 min readMar 16, 2021

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Everything marketers need to know | Getting Started with server-side tagging

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Magic Pixel

[5 Use cases] Putting your Tag Management System to good use

Does a tag management system work for you and your organization? How to make it work for you, instead of you working for it? We have…

5 min readMar 10, 2021

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[5 Use cases] Putting your Tag Management System to good use

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Magic Pixel

Our next-generation server-side tagging solution empowers marketer to Capture every conversion, optimize website for speed, & ensure total privacy compliance.

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