Why Paid marketers need a different Tag Management System?Traditional tag management systems and their implementation are no longer relevant. Paid marketers deal with an entire set of media pixels…Jun 2, 2021Jun 2, 2021
Remember your customers without Third-party Cookies. Build your First-Party Data Strategy.Safari, Chrome, Brave, Mozilla, Explorer, and many other browsers decided to dissuade advertising platforms from collecting data using…Jun 1, 2021Jun 1, 2021
Access to real-time data (Data Streaming) enriches customer profiles and creates an open insights…Data leads to decisions, But having accurate data leads to data-driven decisions. And, that is why marketers are obsessed and struggle to…May 24, 2021May 24, 2021
Gain the first-party context with Facebook Conversion APIIf you don’t know who visited your website and what they are interested in, then forget about marketing. For publishers and agencies, deep…May 12, 2021May 12, 2021
Achieve Marketing Attribution with Server-side tag managerYou got excited about smashing the marketing ROI with well-crafted tags. You now fire tags on every single campaign and every channel where…Mar 30, 2021Mar 30, 2021
Improve site performance and lighthouse scores with a server-side tag managerServer-side tag managers execute tags on the server instead of the client’s browser. This reduces the number of calls from the browser and…Mar 25, 2021Mar 25, 2021
Securing Customer Data with server-side tag managementePrivacy directives, browser-based data protection, data privacy laws, and privacy shield framework needs a different type of data…Mar 23, 2021Mar 23, 2021
Your 7X guide with server-side tagging | Benefits with Magic PixelIn its totality, when you adopt server-side tagging, you have fewer tags to deal with and you have less hassle to attend to. With the legal…Mar 17, 2021Mar 17, 2021
Everything marketers need to know | Getting Started with server-side taggingIn the marketing world, “If you can’t measure it, it did not happen”. So, it is imperative to have the right tagging and measurement…Mar 16, 2021Mar 16, 2021
[5 Use cases] Putting your Tag Management System to good useDoes a tag management system work for you and your organization? How to make it work for you, instead of you working for it? We have…Mar 10, 2021Mar 10, 2021
![[5 Use cases] Putting your Tag Management System to good use](https://miro.medium.com/v2/resize:fill:160:106/0*TUyz5D8P-8pgFri6.png)
![[5 Use cases] Putting your Tag Management System to good use](https://miro.medium.com/v2/resize:fill:320:214/0*TUyz5D8P-8pgFri6.png)
