[5 Use cases] Putting your Tag Management System to good use

Explore tag management use cases in the following areas

  • Data Collection and First-Party Data
  • Customer identification and profiling
  • Customer segmentation
  • Influencer and Affiliate Marketing
  • Data Privacy, Security & Compliance

1. Validated Data Collection and First-Party Data


  • Track website page views
  • Track page views of a single-page website or web application.
  • Track Mobile Pages
  • Track mobile applications
  • Track in-app purchase paths
  • Track button clicks such as tracking Add to cart, Buy, or other buttons?
  • Track clicks of social buttons (e.g. Tweet)


  • Collect lead data through forms
  • Update lead scoring at the backend
  • Update lead nurturing campaigns and individual experience journeys
  • Assign sales and customer support representatives for further action
  • Sales demo management
  • Track file downloads, e.g. PDFs.

2. Customer identification and Profiling

  • Track contact links in email marketing
  • Track form submissions.
  • Form field timing tracking. Track how long it takes for your users to fill out a particular form field.
  • Form submission timing tracking. Track how long it takes for your users to submit a form.
  • Pre-fill form fields. This technique is especially useful if you want to be the traffic source of your form submissions. You will see this from data that is already there in your CRM or other platforms such as Linkedin.
  • Integrate other tag managers such as Google tag manager, Adobe, etc.
  • Track AJAX requests used by web developers to identify completion of an action.
  • Track checkboxes

3. Customer Segmentation

  • Install various 3rd-party tools by using built-in tag templates
  • Track outbound (external) link clicks.
  • Fire tags for personalization
  • Combine multiple triggering conditions into one for segment specific engagement
  • Track chat widgets
  • Track form abandonment.
  • Drop-down field selection tracking

4. Influencer & Affiliate Marketing

  • Track 3rd party sharing plugins, like AddThis.
  • Track affiliate link clicks.
  • Track affiliate sales.
  • Install remarketing codes, pixels, like Google Ads (ex Adwords) remarketing or Facebook Pixel.
  • Track very large ecommerce transactions with Google Analytics
  • Track conversions (Google Ads (ex Adwords), Facebook Pixel, etc.)
  • Install multiple Facebook Pixels on the same page
  • Implement dynamic remarketing.

5. Data Privacy and Compliance

  • Set, read, and delete cookies.
  • Blacklist and whitelist third party vendors based on user’s data preference updates
  • Configure cookie consent banners.
  • Easier management of tags in order to be GDPR compliant.
  • Store cookie consent data
  • Count page views in a cookie. You can fire a particular tag on just, say, the 1st page view.
  • Fire tags accordingly to the user’s traffic source.
  • Remove Personally Identifiable Information (PII) from URLs.
  • Block tracking codes from firing if a visitor has enabled the “Do not track” setting in his/her browser.

Customized Use cases of a Tag Manager



Next Generation Server-Side Tagging platform for web and mobile apps. Improve site performance, tag monitoring, CCPA/GDPR compliance & ROI!

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store