Safari, Chrome, Brave, Mozilla, Explorer, and many other browsers decided to dissuade advertising platforms from collecting data using cookies. It means no more third-party data. This is an utter moment of panic to not just advertisers but also businesses. It has threatened the existence of ad targeting, channel attribution, and…

Data leads to decisions, But having accurate data leads to data-driven decisions. And, that is why marketers are obsessed and struggle to access data. But, data coming from media and ads are time-bound. …

If you don’t know who visited your website and what they are interested in, then forget about marketing. For publishers and agencies, deep insights into visitor and customer data is a precursor to personalization, targeting and attribution. They are challenged by cross channel marketing & lack of platform identity resolution…

You got excited about smashing the marketing ROI with well-crafted tags. You now fire tags on every single campaign and every channel where your money is invested in ads. After the first round of media blast, you want to know which of your campaigns are truly paying back, and which…

Server-side tag managers execute tags on the server instead of the client’s browser. This reduces the number of calls from the browser and turbocharges webpage loading times, which can also increase your lighthouse scores. While improving the security and confidentiality of the data collected. So, let’s dive into how exactly…

ePrivacy directives, browser-based data protection, data privacy laws, and privacy shield framework needs a different type of data engineering. They require a change to the way user data is collected and stored. To protect user privacy and data security, marketers lose control over the owned data. Especially, with third-party cookies…

In its totality, when you adopt server-side tagging, you have fewer tags to deal with and you have less hassle to attend to. With the legal involvement in complying with user’s data privacy, server-side tagging gained popularity. …

In the marketing world, “If you can’t measure it, it did not happen”. So, it is imperative to have the right tagging and measurement technology employed across your digital properties to measure visitor behavior. If you are already using a tag manager, as a marketer, you will be familiar with…

Does a tag management system work for you and your organization? How to make it work for you, instead of you working for it? We have segregated use cases across five major use cases, for now. …