Everything marketers need to know | Getting Started with server-side tagging

While client-side tagging gives marketers the flexibility to implement tags on their own, it comes with its own limitations,

  • Increased page load time,
  • data privacy non-compliance,
  • compromised data security,
  • longer production-publish cycles,
  • little control with third party tags
  • No visibility to tag performance
  • What is server-side tagging?
  • How does tagging work in the absence of server-side tagging?
  • How to create a media pixel using server-side tagging?
  • Server tagging for websites
  • Server tagging for mobile apps
  • Benefits of server-side tagging with Magic Pixel

What is server side tagging?

How does tagging work in the absence of server side tagging?

  • Providers of media pixels (Like Facebook, Amazon, Google etc)
  • Qualification criteria, rules that determine when a tag or a set of tags should execute.
  • Tag dependencies, data elements, and variables
  1. Does that mean I can or cannot control when my tags fail?
  2. Does that mean I can or cannot control the third party tags?

Tag Auditing and Third Party tags with server side tagging

How to create a media pixel using server side tagging?

  • Qualification criteria
  • Tag info

Self hosting or not?

What is a web tag?

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Next Generation Server-Side Tagging platform for web and mobile apps. Improve site performance, tag monitoring, CCPA/GDPR compliance & ROI!

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Magic Pixel

Magic Pixel

Next Generation Server-Side Tagging platform for web and mobile apps. Improve site performance, tag monitoring, CCPA/GDPR compliance & ROI!

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