Your 7X guide with server-side tagging | Benefits with Magic Pixel

Server-side tagging, under the iceberg

Benefits of server-side tagging

1. Improve website and app performance

2. More control over first-party data

3. Cookie lifetime extension

  • Cookie lifetime ensures that only those tags with active relevance to a campaign fire as necessary. The expired ones don’t load and would not decrease the site speed.
  • Extend cookies also extend the campaign life time with cookies that can track correlate longer with the data.
  • Implement optimization all through the campaign cycle because you get to retain visitor data for a longer period.

4. Privacy-first approach

  1. You have more control data leaving your property.
  2. Manage all your tags fires and data you send, while controlling piggybacking of tags.
  3. With the Governance module, you get to automate data privacy compliance and security.

5. Content Security Policy

6. Better Marketing Attribution

7. Personalization

How can it be achieved?

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Next Generation Server-Side Tagging platform for web and mobile apps. Improve site performance, tag monitoring, CCPA/GDPR compliance & ROI!

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