Magic PixelWhy Paid marketers need a different Tag Management System?Traditional tag management systems and their implementation are no longer relevant. Paid marketers deal with an entire set of media pixels…4 min read·Jun 2, 2021----
Magic PixelRemember your customers without Third-party Cookies. Build your First-Party Data Strategy.Safari, Chrome, Brave, Mozilla, Explorer, and many other browsers decided to dissuade advertising platforms from collecting data using…4 min read·Jun 1, 2021----
Magic PixelAccess to real-time data (Data Streaming) enriches customer profiles and creates an open insights…Data leads to decisions, But having accurate data leads to data-driven decisions. And, that is why marketers are obsessed and struggle to…6 min read·May 24, 2021----
Magic PixelGain the first-party context with Facebook Conversion APIIf you don’t know who visited your website and what they are interested in, then forget about marketing. For publishers and agencies, deep…4 min read·May 12, 2021----
Magic PixelAchieve Marketing Attribution with Server-side tag managerYou got excited about smashing the marketing ROI with well-crafted tags. You now fire tags on every single campaign and every channel where…9 min read·Mar 30, 2021----
Magic PixelImprove site performance and lighthouse scores with a server-side tag managerServer-side tag managers execute tags on the server instead of the client’s browser. This reduces the number of calls from the browser and…3 min read·Mar 25, 2021----
Magic PixelSecuring Customer Data with server-side tag managementePrivacy directives, browser-based data protection, data privacy laws, and privacy shield framework needs a different type of data…3 min read·Mar 23, 2021----
Magic PixelYour 7X guide with server-side tagging | Benefits with Magic PixelIn its totality, when you adopt server-side tagging, you have fewer tags to deal with and you have less hassle to attend to. With the legal…5 min read·Mar 17, 2021----
Magic PixelEverything marketers need to know | Getting Started with server-side taggingIn the marketing world, “If you can’t measure it, it did not happen”. So, it is imperative to have the right tagging and measurement…7 min read·Mar 16, 2021----
Magic Pixel[5 Use cases] Putting your Tag Management System to good useDoes a tag management system work for you and your organization? How to make it work for you, instead of you working for it? We have…5 min read·Mar 10, 2021----